It can become, they are no doubt dreaming, the GitHub, the Salesforce, the ServiceNow of developers’ product-led customer relationship management. The DevRev founders are hoping their platform can be used as a multi-user information exchange connecting many, many groups of customers to many, many different developers, and racking up massive recurring revenue fees. The bottom half of the diagram represents this vision, this virtual back-office/front-office idea. Imagine if you take all of it, scoop up the functionality and put it into a whole new piece of software that carries out these functions and puts developers in touch with customers far more quickly, effectively and with much, much lower cost through an API-driven SaaS platform that gathers and curates customer product feedback and makes it accessible to developers far faster than through the traditional business back-office product supply, support and development infrastructure. This is a massive outlay in terms of people, office and equipment costs. The whole point of this infrastructure, the upper half of our diagram, is to find and qualify customers, ship product to them, support them and gain feedback on new features needed to guide development. Then they grow their business with layers and layers of back office and front office-type bureaucracy with people carrying out siloed functions such as product managers, architects, engineering managers, and many, many more listed in the orange box in the diagram. Blocks & Files diagrammatic view of DevRev conceptĪs we understand it, product developers code a software product based on what they think potential customers need and ship it to test customers, gaining feedback, refining it, and finally GAing version 1.

Devrev seed funding